Brand Introduction

Field Base (outside base) famous American fashion outdoor brand

 Born in 1986 in southern Alaska, USA. Founder  Field (field) and his partners have been in various difficult  situations for nearly 30 years. With the most practical outdoor  experience, combined with Western advanced production technology, they  are constantly researching the most suitable for different groups of  people and different adventure environments. Excellent performance outdoor lightweight equipment, won the favor of outdoor sports and adventure enthusiasts.
        In  2012, Field Base entered the Asian market and took the lead in the  outdoor sports region of East Asia. In line with Asian outdoor sports  culture, body characteristics, fashion trends, and incorporating Western  advanced technology, it is committed to the development and production  of localized outdoor sports products in Asia. With its unique product concept, it has been quickly followed by outdoor enthusiasts.
       In 2015, we joined hands with Sanweilong as a strategic partner to license its Field Base in China and Asia Pacific.

BRAND STORY

  Seward - a port town in the Gulf of Alaska, with towering Alaska mountains on both sides. From the port, the fjords, glaciers, and snow-capped mountains are intertwined, magnificent and deep. It has always been around the world. The paradise of the explorer.
       Due to its unique geographical advantage, Field, like most young people in the town, is keen to experience life in various ways, such as hiking and climbing. After different difficulties and turning mountains, he can understand the beauty and beauty of nature. By chance, Field heard the adventures of foreign explorers about climbing Mount Everest, and sincerely evoked his yearning for mountains and climbing. After a few days, he gathered his peers and began to experience the spiritual journey of Mount Everest.

In  1995, Field and the team used the exploration experience of never  staying for many years to continuously develop research on diversified  products and high-tech fabrics. Through repeated trials and  improvements, they passed strict quality technical tests, and excellent  three-dimensional cutting, which is light and simple. Personalized  product style, perfect for all kinds of needs, providing the best  convenience and flexibility, deeply embraced by outdoor enthusiasts,  quickly occupying the pioneering position of American outdoor brands.
       In  2003, taking advantage of the multicultural and adventurous spirit of  outdoor adventures around the world, with a forward-looking  international vision and a challenge to accept challenges, Field Base  has opened more than 100 stores in the United States, Canada, France and  other places to detonate the European outdoor market.
       In  2012, Field Base entered the Asian market and took the lead in the  outdoor sports region of East Asia. In line with Asian outdoor sports  culture, body characteristics, fashion trends, and incorporating Western  advanced technology, it is committed to the development and production  of localized outdoor sports products in Asia. With its unique product concept, it has been quickly followed by outdoor enthusiasts.
       In  2015, Field Base teamed up with Sanweilong to become a joint strategic  partner and officially entered Hong Kong, China, and held a  world-renowned fashion outdoor brand launch conference and cooperation  signing ceremony to authorize its Field Base distributorship in China  and Asia Pacific. . Field  Base's spirit of exploration and innovation has continued. Whether you  are a sportsman or an explorer... the base family will challenge you  more possibilities.

In  1985, Field's expedition came to the Himalayas and was surprised to  discover that the mysterious Everest nourished a special ethnic group,  the Sherpa. Every  mountaineering team that wants to see the Everest style has a Sherpa  guide. In addition to transporting supplies, building camps, repairing  routes, leading the climb, and taking care of the rescue, they also need  to provide various services for the climbers. Service, they always walk in front of danger, use life to measure the limit, as the protector of the climber. Looking  far away, the ants, which are like a group of ants, carry a lot of  luggage carrying more weight than their own weight, leading the team to  climb the peak.
       The  Sherpa people in this class let Field be shocked. Without their  guidance and protection all the way, such a harsh environment and cruel  climate could not go half a step. The clothes and tents that were  carried with them were also due to geographical differences. Too  rough and bulky made him taste the pain, and finally had to return, he  realized that professional and lightweight equipment is especially  important for outdoor travel.
       In  1986, Field returned to Alaska and decided to improve the traditional  outdoor equipment, providing himself with more lightweight outdoor  equipment for the most wilderness. Field's  innate name gives him a strong sense of mission to outdoor sports and  has created the Field Base brand, which aims to provide the most  scientific and safe outdoor equipment for adventure enthusiasts around  the world. Dedicated to becoming the most trusted service base for adventure lovers. At  the same time, in order to pay tribute to the Sherpa people who are  hidden in the depths of the snow-capped mountains, the "ant" image is  used as the brand logo, which means the unyielding and unyielding  adventure spirit and the perfect teamwork.